MULTIPLEX is a digitally encrypted Hindi Movie channel, which aims to redefine how cinema is consumed on television. It delivers the biggest Bollywood blockbusters, spiced up with a dash of fun and satirical original content. This unique movie presentation format combined with stylish and new-age packaging promises to enthrall the viewers with a stress-free movie viewing experience.
The test signal for MULTIPLEX went on air on may 01, 2015. A 30-city MULTIPLEX Yatra was organized through the month of June, where the MULTIPLEX anchors traveled with the Yatra to various cities, and met the viewers and the media at the local level.
MULTIPLEX shows for a mix of movies – Hindi as well as other dubbed films but primarily it shows Hindi films across all genres every day. These films are packaged into festivals and branded slots keeping the interest of viewers and advertisers in mind.
MULTIPLEX makes the movie viewing on the channel a lot more exciting and interesting vis-à-vis other movie channels by presenting movies in an interesting manner. All packaging elements including channel I.Ds, Astons and Action windows are created afresh to justify and illustrate the “Your In House Theatre” tag thereby announcing the refreshed MULTIPLEX and the new line-up of Blockbuster titles.